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The Therapy Adoption
& Retention Accelerator

Empowering Patients & Caregivers
start on and stay on life‑changing
therapies and trials

AI - Unified

TARA evolved out of a
Platform Co‑Development with
Mass General Brigham (MGB)

TARA is a Unified Artificial Intelligence (AI) Platform combining an enterprise‑facing Pharmaco‑Epi AI Behavioral OS at the back‑end, with a patient & caregiver facing omni‑channel experience at the front‑end.

TARA platform: an enterprise-facing Pharmaco-epi AI behavioral OS connected to a patient & caregiver omni-channel experience
Impact

Adaptive across
each therapy pathway,
each patient & caregiver,
and each target outcome

TARA's pilots have demonstrated real-world results across immunotherapy, hormone therapy and orthodontic devices

Real‑World Evidence

157
Patient feature vectors
1,033+
Longitudinal data points
per patient per month
90.1%
Biometric data coverage
over 30 days

Therapy Engagement

91.5%
Weekly engagement rate
16.1
Weekly interactions
per patient
81.1%
30‑day retention rate

Therapy Adherence

79.3%
Medication adherence
77.7%
Daily PRO tracking
39 min
Education consumed
per patient over 30 days

Quality of Life

20.1%
Improvement in overall QoL
(WHO QoL‑BREF)
20.0%
Reduction in fatigue
(PROMIS‑29)
12.7%
Reduction in anxiety
(PROMIS‑29)

See TARA in action

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