The Trust
TARA's interactive educational material turns adoption and enrollment into a confidence-building exercise for patients and caregivers.
Patient & Caregiver, first
TARA drives adoption & retention by
combining sentiment and science —
a five-pillar empathetic design,
MGB co-developed clinical resiliency IP,
and pioneering Pharmaco-Epi AI.
The Will
TARA's resiliency-training pathway, co-developed with MGB, renews the patient's and caregiver's passion for life, health, and therapy.
The Anchor
The caregiver can be more influential than the patient throughout the therapy journey. TARA natively integrates the caregiver as an anchor — not just a feature.
The Care
Nearly 30% of discontinuations are driven by addressable symptoms that break patient and caregiver confidence. TARA's early warnings, education, and monitoring keep patients feeling in control.
The Voice
By capturing 12,396+ longitudinal data points per patient each year — across interactive engagements and multimodal journaling — TARA makes patients feel heard.
sense
Predictive AI
Therapy-specific omni-source ingestion and Machine Learning for risk prediction & stratification
reason
Causal AI
Pharmaco‑Epi Machine Learning for therapy-specific causal mechanisms using propensity methods
intervene
Agentic AI
AI agents continuously adapting each individual's intervention pathways
deliver
Interventional AI
Guard-railed generation and delivery of micro-interventions on Prescriber, Patient & Caregiver omni-channels
Across stakeholders
PatientsCaregiversHCPs
Across features
Therapy EducationSymptom ManagementRemote MonitoringAdherence SupportResiliency & PsychosocialCaregiver Enablement
Therapy EducationSymptom ManagementRemote Monitoring
Adherence SupportResiliency & PsychosocialCaregiver Enablement
Across channels
Third party channels
Pharma partner’s existing channels
